I provide strategic direction for our firm and oversee all aspects of our wealth management processes. I'm also our Chief Compliance Officer, which means I'm responsible for ensuring we always put your interests first—not just because it's required, but because it's the foundation of everything we do.
Why I Do This
I originally wanted to be a mutual fund manager until I realized something: fund managers can make a lot of money, but they're disconnected from the people who use their products. I wanted to help people directly—to sit across the table from real families and make a tangible difference in their lives.
Growing up, I watched hard-working people struggle financially, not because they lacked effort, but because they lacked good information. I saw people pour money into depreciating assets instead of building real wealth. I realized that with a little education and some real options, people could change their financial trajectory. That's why I'm in this business, and it's why I founded the Prentice Family Endowed Scholarship Fund at RIT for first-generation college students.
Where I Come From
I grew up in the Skaneateles and Moravia region of the Finger Lakes—small-town Central New York. My high school graduating class had 88 students. My parents didn't have extra money, so I worked wherever I could: farms, grocery stores, restaurants, bowling alleys. If I wanted something, I had to earn it.
My dad spent his life in construction—grueling work—but he never missed my baseball games. He'd show up covered in dirt and exhausted, watch me play, and head back to finish the job. From him, I learned what a real work ethic looks like. My mom was the primary caregiver for my grandmother during her declining health, and I often helped her. From her, I learned empathy and what it means to care for people who are struggling.
How I Think About This Work
I believe education and hard work are the great equalizers. Anyone can change their circumstances if they have the right tools and support.
Here's what I love about what we do: over time, my conversations with clients become less about portfolios and more about their lives. We talk about family dynamics, life transitions, current events—things that matter to them. That's when I know the relationship is working. Done right, this profession provides real confidence and security for families facing real challenges. That impact is what drives me.
The Details
I've been doing this since 1998. I earned my BS in Finance in 1999, became a CERTIFIED FINANCIAL PLANNER™ professional in 2011, earned my Certified Investment Management Analyst® designation in 2013, and my Accredited Wealth Management Advisor℠ in 2010.
When I'm not working, I enjoy golf, sporting clays, boating, history, and woodworking. I've also been involved with the Rochester Institute of Technology for years and love mentoring students whenever I can.
If there's one thing I want you to know about me, it's this: I'm dedicated to this craft and confident in my ability to help you achieve financial security for you and your family.